“Defensive Lobbying”. Don’t Let Your Clients Get Caught Sleeping

AP’s, Julie Hirschfeld Davis, reports on the strategy of “Defensive Lobbying” and how the practice has recently been undertaken by various industries.  The article highlights several industry examples but focuses on the efforts of the trade association of the soft drink, sports and energy drinks as they have spent substantial dollars pro-actively lobbying despite the lack of immediate harmful legislation.

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Category: Beverage, Campaigns, Trends